Paid Media Specialist

Location: Tampa, FL (in-office or flexible depending on role fit)
Type: Full-time, Part-time, or Contract
Compensation: Competitive compensation based on experience
Reports To: Leadership Team

About Surroundings Group & Nautical Network

Surroundings Group is more than a creative agency, we’re a performance-driven growth partner for brands competing at the top of the market. From private aviation and luxury real estate to yachts, resorts, and premium experiences, we help high-end companies scale with clarity, consistency, and credibility. Our clients don’t just want beautiful content, they want systems that convert, campaigns that perform, and a creative team that understands the stakes of selling to their audiences.

We’re also the team behind Nautical Network, the largest marine media platform of its kind. With 20M+ monthly impressions, NN is redefining how yacht brokers, boat manufacturers, charter firms, and marine tech startups reach, engage, and convert premium audiences. From media amplification to brand partnerships and original content series, NN brings an unfair advantage to every client in the marine space.

Together, SG and NN form a vertically fluent ecosystem designed to scale brands that operate in high-trust, high-ticket environments.

Role Overview

As a Paid Media Specialist, you will own the paid media channel across assigned accounts and internal brands, overseeing campaign setup, platform execution, optimization, performance reporting, and ongoing recommendations. This role is responsible for turning paid media into a true growth lever through strong strategy, hands-on platform management, and a clear understanding of what is working today.

You’ll work closely with the Account Manager on each account while collaborating with leadership and creative teams to help ensure campaigns are aligned, well-executed, and performance-driven. Most day-to-day client communication will run through the Account Manager, but there may be times when client-facing input is needed around results, strategy, or recommendations.

We’re looking for someone who can confidently own the paid lane from initial build through active optimization and who understands how to blend performance thinking with strong creative instincts.

What You’ll Own

Campaign Setup & Platform Execution

Build, launch, and manage paid campaigns across Meta, Google, YouTube, LinkedIn, and other relevant platforms
Oversee targeting, audience strategy, objectives, budget allocation, retargeting, and conversion setup
Ensure campaigns are structured correctly and aligned with the business goal behind each initiative
Manage day-to-day platform execution with a strong attention to detail and performance quality

Optimization & Testing

Monitor live performance and make smart adjustments based on data
Manage budget pacing, audience refinement, creative rotation, bid strategy, and platform-level improvements
Run testing across messaging, formats, placements, audience groups, and campaign objectives
Stay aware of what is currently performing in paid media and apply that awareness strategically

Reporting & Strategic Recommendations

Track KPIs such as CTR, CPC, CPL, ROAS, conversions, and lead quality depending on the campaign
Report on performance clearly and provide actionable recommendations
Identify where campaigns should be scaled, refined, reworked, or repositioned
Help guide smarter paid decisions through clear analysis and ongoing ownership

Collaboration & Channel Ownership

Work alongside Account Managers to connect paid performance with broader campaign goals
Collaborate with creative teams to improve ad concepts, messaging, hooks, and conversion support
Serve as the owner of paid media within your assigned scope, from launch through reporting

Ideal Candidate Traits

Strong hands-on experience across paid social and Google Ads
Strong familiarity with Meta Ads Manager, Google Ads, YouTube Ads, LinkedIn Ads, tracking, and campaign optimization
Understands awareness, lead generation, retargeting, and conversion strategy
Analytical, proactive, and able to take ownership of performance without constant oversight
Understands what is relevant and working in paid today, both strategically and creatively
Comfortable collaborating closely while still owning execution and outcomes
Experience in luxury, lifestyle, hospitality, real estate, marine, or premium service industries is a plus

Why This Role Is Exciting

This role offers the chance to own paid media for brands operating in premium, high-consideration markets where good strategy actually matters. You’ll work across meaningful campaigns, diverse industries, and a business ecosystem that combines creative production, distribution, and performance marketing in a unique way.

Hiring Timeline

This role is open immediately. We are actively reviewing candidates and prepared to move quickly for the right person.

Equal Opportunity Employer

Surroundings Group LLC & its Subsidiaries is an Equal Opportunity Employer. We welcome applicants from all backgrounds and identities and are committed to a team that reflects the excellence of the brands we serve.

Drop your CV here..

Our company culture thrives on you .

Why Work at Surroundings Group?

Scaling a meaningful culture

Our company culture thrives on you . We transform brainstorming into a fun-filled adventure, where thinking outside the box is our compass for creativity. Here, innovation is our norm, and fun is our fuel.

Growth & Development

Team members have the unique opportunity to flourish through shadowing diverse departments, gaining insights that spark personal and professional evolution. We cultivate this growth with quarterly and annual one-on-one sessions, understanding each team member’s aspirations, and helping them chart a path towards success.

Luxury Industry

Live the dream, working in an industry and lifestyle that most only dream of. Here, we savor luxury daily, turning aspirations into reality, and crafting a career that’s the envy of many. Welcome to the world where passion meets opulence.