Full-serviceVertical-fluentPowerful network
ABOUT
Surroundings Group is a creative agency for premium brands. One in-house team, focused on the premium verticals we know inside out. Our clients collaborate across categories to produce work no single-vertical agency could match.
We cover marine, real estate development, private aviation, hospitality, luxury goods, and a few categories in between. Full-service digital marketing, all in-house. Strategy, production, paid, and PR run by senior people who've spent careers in the industries we serve. Our clients borrow from each other. A yacht from our marine roster might anchor a real estate launch film. A car reveal lands at a hospitality activation. Then we extend the reach. Our owned-media network runs ten editorial channels with 255M+ viewers a year. Most agencies buy attention. We built ours.
INDUSTRIES WE SERVE
We work deeply in premium, high-trust markets. Our clients collaborate across them. That's the difference.
The category where we have the deepest reach — anchored by Nautical Network.
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Developers, brokerages, builders, and the home services that bring properties to life.
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Lease-up campaigns and lifestyle content for amenitized properties.
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Cinematic brand content for charter operators, OEMs, and FBOs.
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Visual storytelling for boutique resorts and luxury travel.
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Hotels, restaurants, member clubs, and the curated experiences that define them.
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Launch campaigns and ongoing social for dealers, collectors, and performance brands.
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Editorial campaigns for timepieces, fashion, fine spirits, and craftsmanship-led brands.
ExploreWHAT WE DO
A diverse suite of specialty areas, all under one roof. Studio, Social, Digital, Growth, Experiences, Intelligence.
STUDIO JOURNAL
CASE STUDY
Built the largest multi-platform boating and yachting outlet from a single Instagram.
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CASE STUDY
Pre-sales storytelling and grand-opening campaign for a flagship luxury development.
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CASE STUDY
Lease-up content program filling a 300-unit luxury rental community.
Read entryWHY SURROUNDINGS GROUP
We work deeply in the luxury categories we choose and turn down work outside them. The team is fully in-house. Strategy, production, and distribution share a roof and a timeline. The people on the pitch are the people running the work.
One client roster across multiple luxury categories. When a brand engages us, they don't just get our team. They get access to the brands, the locations, and the talent across every vertical we serve. The work compounds because the network compounds.
When distribution lives inside the agency, every piece of creative goes out through editorial channels we run, to audiences we've already built. The cost of attention drops. The audience compounds. By year two of an engagement, the brand benefits from every piece of work that came before.
255M+
Annual reach across our owned network
4.75M
Followers across editorial channels
10
Branded channels publishing daily
$100M+
Client transaction volume influenced
62M
Annual watch minutes on owned video
100%
Creative production in-house
GLOBAL PRESENCE
255M+ affluent viewers a year across an owned-media network on four continents. And a production team that goes where the work is — from the Bahamas and the Riviera to Dubai and Bangkok. When our clients launch, the world is already watching.
46%
Americas
22%
Europe
16%
Middle East
14%
Asia & Pacific
READY WHEN YOU ARE
We work with a small roster of premium brands at a time. If you're one of them, we should talk.