LUXURY MARKETING STATISTICS
Surroundings Group is a Tampa based premium digital marketing agency that works across luxury verticals, from yachting and private aviation to luxury real estate and automotive. This page gathers current, sourced statistics on luxury marketing and affluent consumer behavior, and we update it as new research is published.
Last updated November 11, 2026
Proprietary benchmarks from Surroundings Group client campaigns, aggregated and anonymized.
The 2026 Surroundings Group Luxury Marketing Benchmark is being finalized and will be published here.
1.44 trillion euros was spent on luxury goods and experiences worldwide in 2025, roughly flat on the prior year.
40 to 45% of luxury brands grew revenue in 2025, down from 95 percent in 2022.
50 billion euros in secondhand luxury sales was reached in 2025, growing faster than sales of new luxury goods.
713,600 people worldwide held at least 30 million US dollars in wealth in 2026, up 32 percent in five years.
55.6 billion US dollars was spent on recreational boating in the US in 2024, the latest full year on record.
1,093 superyachts over 24 meters were on order or under construction heading into 2026.
6,000+ superyachts are now in the global fleet.
9,950 new business jets are forecast to be delivered worldwide between 2026 and 2035.
Record demand made 2025 the busiest year on record for global business aviation flight activity.
88% of US home buyers used a real estate agent to purchase their home in 2025.
National Association of Realtors, Profile of Home Buyers and Sellers, 2025
91% of home sellers worked with an agent in 2025, the highest share on record.
National Association of Realtors, Profile of Home Buyers and Sellers, 2025
21% was the first-time buyer share in 2025, a record low, as the median buyer age hit an all-time high of 40.
National Association of Realtors, Profile of Home Buyers and Sellers, 2025
7% of car buyers completed their entire purchase online in 2025, while 63 percent said a mix of online and in-person is ideal.
19% of all car buyers, and 25 percent of new-vehicle buyers, used AI tools such as ChatGPT while shopping in 2025.
85% of people say a video has convinced them to buy a product or service.
96% of people have watched an explainer video to learn about a product or service.
63% of people would most like to learn about a product by watching a short video.
Every third-party statistic on this page is drawn from an original source, dated, and linked to that source. We review and update the page as new research is published, and we remove any figure we can no longer trace to its origin. Statistics labeled as Surroundings Group benchmarks are aggregated from our own client campaigns, reported in anonymized form, and never tied to a named client.
Last updated November 11, 2026