SHOT BY THE STUDIO · PUBLISHED BY THE NETWORK
SISTER BRAND
Eight social brands, 180M+ annual viewers, the largest global multi-platform boating outlet. Built from a single Instagram. Available to every Surroundings Group client.
WHAT IT IS
Nautical Network is the largest multi-platform editorial and social ecosystem in premium marine. It started as a single Instagram account, grew into eight branded channels, and now publishes daily across every major platform. It reaches the engaged audience yacht builders, charter operators, marinas, and marine brands actually want to reach.
For Surroundings Group clients, that audience becomes a distribution channel. Most agencies have to buy reach. We built ours.
180M+
Annual viewers across the network
4.75M
Followers across editorial channels
62M
Annual watch minutes on owned video
#1
Largest multi-platform outlet in premium marine
INSIDE THE NETWORK
Each account publishes into a distinct sub-audience inside premium marine. The channels don't compete with each other — they extend the reach of every piece of content we publish.
@nautical.network
The flagship. Premium marine editorial, published daily.
@boat
The category's namesake handle. Broad-reach boating.
@yachting.network
Yachts, owners, and the charter lifestyle.
@sportfishing.network
Tournament fishing and sportfish builds.
@boating.network
Everyday premium boating culture.
@boatsgonewild
The wild side of the water.
@performanceboat.network
Go-fast boats and performance builds.
@wakeboat.network
Wake, surf, and tow boat life.
@marinesource
Industry news across the marine trade.
PUBLISHED ACROSS INSTAGRAM · TIKTOK · YOUTUBE · FACEBOOK · NAUTICAL.NETWORK
SHOT BY THE STUDIO · PUBLISHED BY THE NETWORK
WHY IT MATTERS
When the distribution channel is owned, every dollar of creative investment compounds. The film you commissioned for a boat launch isn't just a hero asset on your site. It runs across an editorial ecosystem reaching the exact audience that buys what you sell.
HOW WE EXTEND IT
Marine clients get Nautical Network reach baked into their Growth engagements. For the other premium categories we serve, the model is the same. We're building owned media properties in each one, so every client eventually gets the same distribution leverage.
HOW CLIENT WORK FLOWS THROUGH IT
01
Studio captures the film, photography, and short-form assets at the editorial standard the category demands. The shoot is briefed once, used many ways.
02
Post produces hero film, brand-account cutdowns, paid variants, and editorial-network packages — each formatted for the audience and platform it lands in.
03
The brand's own channels run the hero. Nautical Network publishes the editorial cut to its 180M+ audience. Paid amplifies into lookalikes. One shoot, three distribution layers.
BEYOND MARINE
Nautical Network is the proof point. The play is the same in every premium category we work in.
Premium real estate, private aviation, hospitality, exotic automotive, and luxury goods all have audiences hungry for editorial coverage at a standard the existing outlets don't serve. We're building owned-media properties in each one — so every Surroundings Group client eventually gets the same distribution leverage marine clients get today.
See the verticals we're building inREADY WHEN YOU ARE
We work with a small roster of premium brands at a time. If you're one of them, we should talk.