Surroundings Group

THE CATEGORY

Built specifically for marine.

Marine is the category where Surroundings Group goes deepest. We've spent years building distribution, content systems, and category fluency that no other agency at our size has. Every marine engagement gets the Nautical Network advantage baked in: an owned editorial ecosystem reaching 180M+ marine viewers a year. Most agencies have to buy reach to the marine audience. We built it.

Marine clients also get direct access to Nautical Network distribution. The largest multi-platform boating outlet, 180M+ annual viewers, owned media reach baked into every engagement.

WHO WE SERVE

The full ecosystem around the category.

01 / SEGMENT
Boat builders & OEMs
Launch films, new-model campaigns, content systems for dealer networks. We work with the brands defining the next generation of premium boat building.
02 / SEGMENT
Brokerages & dealers
Listing video at the standard premium buyers expect, social engines that move inventory, and paid distribution that reaches qualified buyers, not the open market.
03 / SEGMENT
Charter operators
Visual storytelling for fleets, booking-driven social, and editorial coverage across the Nautical Network channels. Built for the operators serving the top end of the charter market.
04 / SEGMENT
Marinas, refit yards & service brands
Brand systems, member content, and editorial campaigns for the businesses operating around the luxury boater. We understand the marine ecosystem because we publish in it daily.

SIGNATURE WORK

The kinds of work we deliver for this category.

01
New-model launches
Cinematic launch film, social campaign, paid distribution, and Nautical Network editorial coverage timed to release. Built so a model debut isn't a single moment, it's a quarter of compounding attention.
02
Brokerage listing programs
Standardized listing video and photography at the level premium buyers expect, plus a social and email program that moves listings faster than the standard MLS push.
03
Editorial integration
Clients get earned and owned coverage across Nautical Network's eight channels. It's the closest thing to a magazine cover for the marine audience, and it's built into the engagement.
04
Boat show activation
Pre-show buildup, on-site content capture, live publishing, and post-show recap. We treat shows like the brand moments they are, not the trade-show booths most agencies make them.